Veronica Swanson Beard
Veronica Swanson Beard is an entrepreneur and fashion designer who created the renowned clothing brand Veronica Beard with her sister-in-law Veronica Miele Beard. She is a native of San Francisco and Napa Valley. Veronica is a treasured friend of Union and Main and we are honored to feature her in our new spotlight “22nd & Jackson”
Veronica’s thoughts on Fall.
Fall is my favorite season!! I love the leaves changing, cozy fires, red wine, dinner parties, sweaters and the moodiness of it all. My favorite season to design is Fall because I just love all the texture and layers you can play with. Fall color palette is the best- rich and warm and beautiful.
22nd & Jackson
Q&A with Veronica Swanson Beard
Favorite Veronica Beard jean style.
Taylor or Crosbie- loving the two tone Taylor in brown right now.
Favorite Veronica Beard jacket.
The pibe stripe Ellete Jacket with Crest.
Favorite Veronica Beard sweater.
The Maril turtleneck on repeat
What is a Veronica Beard fall must have in your closet.
Rennert Vegan Leather pants- perfect with a boyfriend sweater and sneakers or a lace top and evening sandals. Cool versatility at its best!
Lipstick or chapstick.
Both!
Early to bed or Night Owl.
Early to bed these days.
Guilty pleasure.
Shopping and pedicures.
Favorite TV binge.
Daisy Jones and the Six.
Go to cocktail.
The Regatta : CASAMIGOS blanco tequila, Regatta sea salt soda water, Splash of Regatta ginger beer, lemon and mint.
Tennis or pickle.
Tennis- I’m obsessed with playing 105.
Email, text or snap.
@HiNote only.
Dream dinner date.
My husband and boys.
Hardest part of starting your own business.
Deciding to start.
Best part of starting your own business.
Everyday. Even when it’s hard, I love it so much.
Who is your current fashion inspiration/muse.
Too many to list.
If you could go back in time what decade would you live in and why.
80’s were super fun and I was too young to enjoy.
Jeep or sports car.
Both I’m a total car lover. I’m planning my fantasy garage.
Balboa Cafe or JG Melons
JG Melons.
Flats or heels.
Heels but this season I’m obsessed with our Penny Loafer and our Cecile Slingback flat.
Chore you loathe / Pet peeve
Cleaning out my closet.
Secretly obsessed with .... (Fill in the blank)
Martha Stewart.
Fashion hack that works for all
A chic blazer and good jeans.
One word of advice for “boy moms"
Play.
A piece of jewelry you treasure.
My wedding band.
Favorite elementary teacher / class
Mrs. Mohan 4th grade.
Last book you read.
Favorite takeout.
Piñons Pizza in Locust Valley.
Most important thing your mother taught you.
How to have faith.
One thing that makes an excellent dinner party.
Good lighting.
A perfect fall day in NYC includes....
Low 60’s, clear skies, lunch, and shopping.
Favorite New York restaurant.
Il Cantinori or Raoul’s.
Favorite Napa restaurant.
If you weren’t a fashion designer what profession would you be.
Interior design.
U&M’s VB fave: